In the modern business environment E-Commerce and automation go hand-in-hand. With automation, Keap Pro E-Commerce strategies can provide the tools to keep the modern business afloat. Think of automation software as the connection between E-Commerce entities. Software automation helps your team focus on the most important relationships. It can also provides insight into where your resources may be needed in the future, or where trends are heading:
Keap Repeat E-Commerce Business
For most business owners, a sale isn’t a one-time event. You want a customer to buy again—and again and again, especially if you sell a recurring service or a product that needs to be replenished on a regular basis. After all, the probability of selling to an existing customer is 60 to 70 percent—compared with 5 to 20 percent for a new prospect, according to the authors of the book Marketing Metrics.
Don’t wait for customers to realize they need to restock and slowly come around to making the purchase. Be proactive by automating prompts for future sales.
Automation software starts the clock when a sale is made, sending a follow-up email after a predetermined length of time. If you sold a 30-day supply of a product, your customer will automatically receive an email shortly before it’s time to reorder: “I know your supply is running low. Would you like to buy more?”
In the email, include a link to the product so the customer can simply click and purchase without having to search around your website. In these situations, automation offers a win-win: convenience for your customer, sales for you.
Remind a Customer About an Abandoned Shopping Cart
In your email promoting a new product, you conveniently included a link to an order form to inspire on-the-spot purchases. A customer read the email. She clicked to place her order. And then…no sale.
That scenario plays out more often than not: Studies suggest two-thirds of online shoppers abandon shopping carts. Maybe the customer decided not to buy. But maybe she wasn’t ready—or simply got distracted and forgot to complete the purchase.
Either way, don’t give up. When automation software detects that a customer visited an order form without making a purchase, it can remind customers to follow through. You can schedule one reminder email to be sent 30 minutes later, with another reminder sent the following week.
If you were ever one click away from buying shoes before you had second thoughts, you know that big retailers employ this strategy all the time. And for good reason: According to tech research service BI Intelligence, 63 percent of abandoned merchandise may be recoverable.
Stay on Top of Failed Billing Charges
When a customer changes or loses a credit card, your business might not have made his list of records to update. Billing charges that don’t clear, even for a short period of time, can have a detrimental impact on your bottom line.
Be proactive about collecting payment by establishing automated processes. For subscriptions and other fees collected on a recurring basis, set up a trigger for the software to notify you when a billing charge fails. The notification prompts you to call the customer, allowing you to collect payment as soon as possible.
Prevent some failed charges from happening in the first place by catching credit cards on the verge of expiration. Set up an automated process in which the Keap E-Commerce software scans contact records for credit cards due to expire in 30 days, triggering a reminder to call customers about updating their cards.