Follow The Lead(er)

 

If your business endeavor represents the body of work from your sacrifices, efforts, and opportunities; then leads represent the life blood of that body.  In today’s competitive environment for nearly all industries, marketing automation can provide you with a steady flow of leads that take much of the hassle and archaic strategies used in the past like cold calling or analog prospecting.  In this post I am going to break down a few of the advantages you can experience using the Keap Pro customer relationship management (CRM) to gain and retain consistent leads – Click Here to sign up.

 

Respond Immediately to an Email Contact Request

Nearly all websites have a “contact us” link or email address, and many new visitors will reach out to contact you in hopes of getting a direct line for questions or answers. This can become overwhelming quickly if you are attempting to manually handle all of the requests.  Responding days, or even 30 minutes later to a request decreases your odds of qualifying a lead by 21 times, as compared to responding within five minutes.  With Keap, you can respond immediately every time without having to lift a finger.  Keap Pro can provide the process and HTML code for when a prospect fills out any “contact us” form, it initiates your customized, pre-written response so it can sound like you just responded in real time. The potential customer will be happy that their inquiry was not ignored, and the software can also assign you or a staff member to follow up.

 

Capture Leads by Offering Free Content

The average person receives nearly 88 business emails a day, which can sometimes get lost in junk mail or simply ignored as unimportant.  When it comes to collecting email addresses, you may find that you need to give a little to receive.  Content can be an amazing incentive for capturing email addresses by offering free content like e-books, informative PDFS, or videos to those who sign up for your emails. This can make a base level connection better with the lead as they will feel like they are getting extra value simply out of providing you an email address. Keap Pro can provide this incentivized content through automation as well as requests for future content.  For example, use a web form to your site that takes requests for content.  That way when a lead enters their name and email address in the form, Keap Pro can deliver the requested content.

 

Always Win at Phone Tag

There is nothing worse than losing a game of phone tag when you are busy running your business.  No matter how hard you try to remind yourself, it may always seem like there is never a good time to call, and when you do it goes to voicemail. Eventually this can simply lead to giving up the attempted connection and a potentially lost lead.  Keap Pro can help by establishing an automated process for returning phone calls.  You can note in the system that you left a message for a contact, and in doing so it triggers an automatic email following up.  This shows that you are not simply reactive, but proactive in reaching out to the lead that you may have lost.  In addition, Keap Pro will also remind you to make the call tomorrow, as promised in the email, so you don’t miss out on an important lead.

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